Industry Overview
While the dental teeth whitening industry is about twenty years old, cosmetic teeth whitening, which is performed outside the dental office has been rapidly emerging over the last three years. While a dentist is licensed to put his hands in a patient's mouth to administer a teeth whitening procedure, cosmetic teeth whitening is self-administered with the teeth whitening professional providing product education, instructions for use, tools to administer the session and the LED light for use by the customer.

Overview of Glitzz
Prior to the launch of Glitzz, the company owners learned their trade doing expos and conventions in various cities across the US. They purchased gel from companies whose products were not designed specifically for rapid teeth whitening often requiring them to do multiple sessions in order for customers to have a positive result. Sighting the success and acceptance of the concept by consumers, we set out to produce our own formula which would whiten teeth within twenty minutes at an affordable price point. After months of testing, The Glitzz formula was released second quarter of 2007 with spectacular results. In October, 2007 the mall kiosk division was formed to capitalize on the immediate demand for the product.

The Product
The Glitzz gel is specially formulated to provide rapid teeth whitening without the discomfort of peroxide based gels. The gel will whiten teeth from 2 to 6 shades….guaranteed or you get your money back. The enhanced whiteness along with its glistening effect will last for around six to12 months depending on the person's oral hygiene, diet and lifestyle. Then they will need to come back for an additional session. There are relativity few side effects from the tooth whitening. Some people may experience some sensitivity which normally dissipates in 24 to 48 hours. Part of the gels makeup includes a desensitizing agent that further serves to minimize this problem.

Note: A person should not use the product if they are pregnant, have health problems, periodontal disease or gums that are in poor condition, wear braces, had recent oral surgery, decayed teeth, have roots that are exposed, have colitis or have jaw problems.